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Evergreen Website Design Practices

 Design, Web Design  Comments Off on Evergreen Website Design Practices
Dec 122016

Web Design Best Practices That Are Always Relevant

Good web design certainly strays far from choosing a web design template that has been used by dozens of other companies. Web design that will appeal to consumers and withstand the test of time has great graphic appeal and representation of the company along with great programming that allows the website to be optimized for search engines. The pros at web design from PCSage tell us that a well thought out website doesn’t appear overnight out of nowhere, and to give you a better idea of web design best practices, we have compiled a list below!

Compelling Layout

The first thing that visitors to any website will notice is the layout of the website. It should be compelling enough that visitors want to stick around and explore further. It all comes down to creating a navigation that’s easy to use, graphics that catch the eye, and text that is appealing. Do bear in mind that great design leads the eye around to all of the right places and has good balance.

Good Use Of Colors And Graphics

There should be a balance with all of the colors used in website design, and one of the best practices is to use no more than three or four colors. This also includes using text colors that are easy on the eyes in any lighting. Interactive features should be kept at a minimum to increase the usability of the website. All multimedia included on the website should always serve a purpose and enhance user experience.

User-Friendly Layout Interaction

All websites should feature a user-friendly navigation that serves as a map for people exploring the website. Navigation is the only link that visitors have with your content, therefore, every hyperlink should work properly. Make sure you regularly test your hyperlinks to ensure they’re valid, especially if you choose to link to outside sources.

Organized Content

Content is what serves to keep visitors at your site and keep them coming back for more. You need to organize content properly in order to ensure it’s easy for visitors to digest. Text should always be broken up into easy to read paragraphs and should be written in a font that’s not hard to decipher. You can incorporate videos into your content as well, but make sure they load quickly and effectively.

Great web design practices incorporate all of the elements described above. In this day and age, no one can afford to go cheap with web design and use a template!

2 Quick eCommerce Web Site Design Mistakes to Avoid

 Design, Web Design  Comments Off on 2 Quick eCommerce Web Site Design Mistakes to Avoid
Dec 062016

Two Great Ecommerce Design Tips

Building an eCommerce website is more than building a website that looks good. The key to really succeeding in this arena is going to come down to understanding how customers think and figuring out how to best design your website to accommodate them. Throughout this article, we will be going over some of the simple ecommerce website design yet the experts say are very common mistakes that you are going to want to avoid.

Top eCommerce Mistakes You Should Avoid:

  1. Not Having a Clear Value Proposition

    One of the main things that you are going to want to do is make sure that you have a clear value proposition. Your value proposition is absolutely the number one thing that you are going to need to have as clear as possible to prospective customers in order to really convert prospective customers into actual customers for your business. Not having this entirely clear is one of the more common yet problematic mistakes that you can make with your website design. You want to be sure that you are displaying exactly what the customers are buying, why they should buy it, and what they are going to get from it. They should be able to tell what it is right when they visit your website without having to constantly sort through your website or having it hidden within it. Thus, your call to action (CTA) should be somewhere on the home page. Are you looking to get prospective customers to opt-in to an email list? Are you looking to directly make a sale? Figuring this out is going to help you come up with the best possible design to convert prospective customers into actual customers for your business.

  2. Having Poor Product Descriptions

    Another mistake that you are going to want to avoid making is having poor product descriptions for your products. Product descriptions are actually one of the most important things that you can focus on within your website. However, they are often overlooked. These descriptions can literally make or break your website. These descriptions can mean a lot of different things when it comes to actually being able to make a sale on your products. The better your descriptions are, the better the chances that you are going to make a sale. When it comes to your design, you want to be sure that these descriptions are not only prominent, but that they are easy to read and navigate through. That way, you are able to maximize sales on your product pages.

We hope you enjoy these and other tips on web design!

Logo Design – Your Objectives In Designing A Logo

 Design, Web Design  Comments Off on Logo Design – Your Objectives In Designing A Logo
Jul 202016

If you really want to have some clues on how to design a good and simple logo, then you have come to the right place. Here, I am going to show you a little bit about logo creation in general. First, I would like to show you few basic histories about logo creation. Then we’re going to observe further onto the typical examples of a good logo design to study them and recognize their basic traits. Finally, we are going to wrap up the article by discussing about the objectives of a logo design creation. This article is meant to give you some understanding about the history of logo design creation and introduce you to several good examples of them, so you will have a clue on how to create one.

Let’s first look at the history advises, so you will have an idea or two about where and when it’s exactly originated. Logo design actually originated from the ancient and prehistoric drawings or paintings which can usually be found on rock walls. Those were not an actual logo but merely as a picture or a symbol that can be interpreted as a one of the most primitive communication system. Some of the most well-known ancient civilization such as Egyptian, Babylonian, Aztec and Mayan used different pictograph to write on their walls. Pictographs are a mere graphic symbol that convey a meaning which recognizable. So the similarities between these old symbols and the modern logo design that we all know lies in the picture that can represents a meaning and functions as a basic communication tool.

Now, let’s see the typical example of a good logo design. You can study these examples and use it a source to get an inspiration that compels you to design a unique logo that will suit your business. McDonalds’ large ‘M’ letter logo is a good example, Walmart with a star symbol between its syllables is also a good one and Burger King’s logo should be the first thing that pops up in your head when you hear the word ‘burger’. All of the examples above have basic characteristics of a good logo design which are unique, simple and easy to remember. You should strive to implement all these basic characteristics whenever you want to design a logo. It will not be an easy task to achieve. But in the end it will reward you nicely because this logo will be your identity to the world.

Finally, you should know and understand the objectives of a logo design creation. This is important because it will help you to establish your business identity to the world. The primary objective is it should be able to affect the subconscious mind of people so you may want to make it as simple and unique as possible which will then make it easier for people to remember and recognize it. An attractive logo design is the secondary objective, the more attractive your logo is the more people wants to see what’s it all about and end up buying your product just to try it out. Once they are satisfied with your product, they will likely becoming recurring customers. Given enough time, this will create a positive reflection of your business and people will have no trouble to associate your company logo to a specific type of product that you sell. If you keep your business to grow like this, sooner or later your logo design will become worldwide brand recognition.

The original article can be found here.

Important Aspects of Quality Web Design

 Web Design  Comments Off on Important Aspects of Quality Web Design
May 232016

Important Aspects of Quality Web Design

WEB DESIGN ELEMENTSIf you’ve never built a website or had one built before, you may either not know what to pay or not know what to look for in a good looking website. Considering the cost of a basic website is upwards of $2,000 if you don’t know what you are looking for the possibility you totally mess up and get a low quality product is really high. We’ll try and go over the must-haves for web design in 2016 in today’s post, provided by web design nj.

Despite the obvious need for your website to not look horrible, there are some other aspects that need to work well and these are often overlooked by amateur designers. Knowing exactly what you want can help you match up well with prospective digital agencies that offer web design and stay away from quick hatchet jobs that only look low quality and don’t impress prospective customers.

The first aspect of a good site that people underestimate is getting it to load fast on as many possible devices as possible. People searching for your business online, or perhaps hitting your site directly have a short attention span and if your site is loading in 5 seconds that might be a turn off for someone who is in a rush. A good web designer should be able to get your site to load in under 2 seconds and this should reduce your overall bounce rate – which refers to the amount of people that do not engage with more than 1 page on your site.

Secondly, a good designer can do the technical work to make sure your site loads and appears appropriately on smartphones and the wide variety of 5-10” tablets that clients and customers are using. This is becoming more and more important from an SEO services point of view, as Google may penalize your natural search rankings due to a bad user experience and lack of mobile usability. Basically, if people are not using your site because it is not responsive on mobile devices they may knock you down on the organic rankings.

Finally, conversions is what counts no matter what the scale, size or nature of your business is, even if you aren’t selling directly online. A web designer can assist you in making sure your site is conversion optimized and effectively funnels your traffic into a conversion. This can be either a phone call, appointment bookings, email sent or even through social media marketing to your followings. This is often overlooked by people looking to pinch pennies but in the long term, having a site that can effectively turn x amount of visitors into a certain goal or outcome is vastly more valuable.

At the end of the day, we would recommend you see this as an investment with a specific ROI. Saving $1000 upfront is really nothing in the long term for a business, but having a slow, horribly ugly site that does nothing in terms of getting you fresh customers through the door certainly is a big problem and should be avoided.