Two Great Ecommerce Design Tips
Building an eCommerce website is more than building a website that looks good. The key to really succeeding in this arena is going to come down to understanding how customers think and figuring out how to best design your website to accommodate them. Throughout this article, we will be going over some of the simple ecommerce website design yet the experts say are very common mistakes that you are going to want to avoid.
Top eCommerce Mistakes You Should Avoid:
Not Having a Clear Value Proposition
One of the main things that you are going to want to do is make sure that you have a clear value proposition. Your value proposition is absolutely the number one thing that you are going to need to have as clear as possible to prospective customers in order to really convert prospective customers into actual customers for your business. Not having this entirely clear is one of the more common yet problematic mistakes that you can make with your website design. You want to be sure that you are displaying exactly what the customers are buying, why they should buy it, and what they are going to get from it. They should be able to tell what it is right when they visit your website without having to constantly sort through your website or having it hidden within it. Thus, your call to action (CTA) should be somewhere on the home page. Are you looking to get prospective customers to opt-in to an email list? Are you looking to directly make a sale? Figuring this out is going to help you come up with the best possible design to convert prospective customers into actual customers for your business.
Having Poor Product Descriptions
Another mistake that you are going to want to avoid making is having poor product descriptions for your products. Product descriptions are actually one of the most important things that you can focus on within your website. However, they are often overlooked. These descriptions can literally make or break your website. These descriptions can mean a lot of different things when it comes to actually being able to make a sale on your products. The better your descriptions are, the better the chances that you are going to make a sale. When it comes to your design, you want to be sure that these descriptions are not only prominent, but that they are easy to read and navigate through. That way, you are able to maximize sales on your product pages.
We hope you enjoy these and other tips on web design!