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Five Design Elements Of A Great pay-per-click Landing Page

 My Blog  Comments Off on Five Design Elements Of A Great pay-per-click Landing Page
Aug 162016

The purpose of a pay-per-click campaign advises our favorite digital marketing los angeles agency is to get people to click on your ads to access a landing page. Getting people to click on your ad is only half of the battle since you need to create a high quality landing page that will drive conversions. Here are five design elements that need to be present to make a great landing page for a pay-per-click campaign.

First of all, your landing page needs to make it easy to identify the brand. The name of your business and your logo should be prominently displayed, for instance in your header. Your brand was probably mentioned in the ad users clicked on and it should be clearly present on the landing page since potential shoppers will expect to find it. Besides, exposing potential shoppers to the name of your brand and to your logo will help them remember who you are.

A good landing page for a pay-per-click campaign should not include too much information and shouldn’t be too busy. It is best to use a simple page that focuses on a specific promotional offer or a specific product instead of taking potential shoppers to your homepage or to another page with information on different products. People might not take the time to read all the content on you landing page, which is why it is best to create content that is straight to the point.

It is also very important to feature the deal or the product that was mentioned in the pay-per-click ad. Potential shoppers will click on your pay-per-click ads if they want to know more about a product, service or a specific promotional offer mentioned in the ad. You will get better results if your landing page gives more information on what was mentioned in the ad since this is what potential shoppers will expect to find.

Clicking on a pay-per-click ad is a first action performed by potential shoppers but the design of your landing page should invite them to perform another action. If you are promoting a product on social media that would be a good candidate for an impulse buy, featuring a prominent button that shoppers can use to complete a purchase can be a good strategy. However, it might be best to include other calls to action on the page, such as buttons visitors can use to subscribe to your newsletter or to like your page on Facebook.

Your landing page needs to include links that shoppers can use to learn more about your brand and your product. You should also list your contact information and encourage visitors to send you their questions. Internet shoppers usually do some research before buying something from a site they are not familiar with and you should help visitors find the information they need to get a better idea of who you are.

Ask yourself what kind of information and elements you would want to find on a landing page if you were a shopper. Keep track of how well your pay-per-click campaign is performing and make some changes to your landing page if you see that your ads get a lot of clicks but that visitors do not complete purchases.

Logo Design – Your Objectives In Designing A Logo

 Design, Web Design  Comments Off on Logo Design – Your Objectives In Designing A Logo
Jul 202016

If you really want to have some clues on how to design a good and simple logo, then you have come to the right place. Here, I am going to show you a little bit about logo creation in general. First, I would like to show you few basic histories about logo creation. Then we’re going to observe further onto the typical examples of a good logo design to study them and recognize their basic traits. Finally, we are going to wrap up the article by discussing about the objectives of a logo design creation. This article is meant to give you some understanding about the history of logo design creation and introduce you to several good examples of them, so you will have a clue on how to create one.

Let’s first look at the history advises, so you will have an idea or two about where and when it’s exactly originated. Logo design actually originated from the ancient and prehistoric drawings or paintings which can usually be found on rock walls. Those were not an actual logo but merely as a picture or a symbol that can be interpreted as a one of the most primitive communication system. Some of the most well-known ancient civilization such as Egyptian, Babylonian, Aztec and Mayan used different pictograph to write on their walls. Pictographs are a mere graphic symbol that convey a meaning which recognizable. So the similarities between these old symbols and the modern logo design that we all know lies in the picture that can represents a meaning and functions as a basic communication tool.

Now, let’s see the typical example of a good logo design. You can study these examples and use it a source to get an inspiration that compels you to design a unique logo that will suit your business. McDonalds’ large ‘M’ letter logo is a good example, Walmart with a star symbol between its syllables is also a good one and Burger King’s logo should be the first thing that pops up in your head when you hear the word ‘burger’. All of the examples above have basic characteristics of a good logo design which are unique, simple and easy to remember. You should strive to implement all these basic characteristics whenever you want to design a logo. It will not be an easy task to achieve. But in the end it will reward you nicely because this logo will be your identity to the world.

Finally, you should know and understand the objectives of a logo design creation. This is important because it will help you to establish your business identity to the world. The primary objective is it should be able to affect the subconscious mind of people so you may want to make it as simple and unique as possible which will then make it easier for people to remember and recognize it. An attractive logo design is the secondary objective, the more attractive your logo is the more people wants to see what’s it all about and end up buying your product just to try it out. Once they are satisfied with your product, they will likely becoming recurring customers. Given enough time, this will create a positive reflection of your business and people will have no trouble to associate your company logo to a specific type of product that you sell. If you keep your business to grow like this, sooner or later your logo design will become worldwide brand recognition.

The original article can be found here.

Important Aspects of Quality Web Design

 Web Design  Comments Off on Important Aspects of Quality Web Design
May 232016

Important Aspects of Quality Web Design

WEB DESIGN ELEMENTSIf you’ve never built a website or had one built before, you may either not know what to pay or not know what to look for in a good looking website. Considering the cost of a basic website is upwards of $2,000 if you don’t know what you are looking for the possibility you totally mess up and get a low quality product is really high. We’ll try and go over the must-haves for web design in 2016 in today’s post, provided by web design nj.

Despite the obvious need for your website to not look horrible, there are some other aspects that need to work well and these are often overlooked by amateur designers. Knowing exactly what you want can help you match up well with prospective digital agencies that offer web design and stay away from quick hatchet jobs that only look low quality and don’t impress prospective customers.

The first aspect of a good site that people underestimate is getting it to load fast on as many possible devices as possible. People searching for your business online, or perhaps hitting your site directly have a short attention span and if your site is loading in 5 seconds that might be a turn off for someone who is in a rush. A good web designer should be able to get your site to load in under 2 seconds and this should reduce your overall bounce rate – which refers to the amount of people that do not engage with more than 1 page on your site.

Secondly, a good designer can do the technical work to make sure your site loads and appears appropriately on smartphones and the wide variety of 5-10” tablets that clients and customers are using. This is becoming more and more important from an SEO services point of view, as Google may penalize your natural search rankings due to a bad user experience and lack of mobile usability. Basically, if people are not using your site because it is not responsive on mobile devices they may knock you down on the organic rankings.

Finally, conversions is what counts no matter what the scale, size or nature of your business is, even if you aren’t selling directly online. A web designer can assist you in making sure your site is conversion optimized and effectively funnels your traffic into a conversion. This can be either a phone call, appointment bookings, email sent or even through social media marketing to your followings. This is often overlooked by people looking to pinch pennies but in the long term, having a site that can effectively turn x amount of visitors into a certain goal or outcome is vastly more valuable.

At the end of the day, we would recommend you see this as an investment with a specific ROI. Saving $1000 upfront is really nothing in the long term for a business, but having a slow, horribly ugly site that does nothing in terms of getting you fresh customers through the door certainly is a big problem and should be avoided.