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Logo Design – Your Objectives In Designing A Logo

 Design, Web Design  Comments Off on Logo Design – Your Objectives In Designing A Logo
Jul 202016

If you really want to have some clues on how to design a good and simple logo, then you have come to the right place. Here, I am going to show you a little bit about logo creation in general. First, I would like to show you few basic histories about logo creation. Then we’re going to observe further onto the typical examples of a good logo design to study them and recognize their basic traits. Finally, we are going to wrap up the article by discussing about the objectives of a logo design creation. This article is meant to give you some understanding about the history of logo design creation and introduce you to several good examples of them, so you will have a clue on how to create one.

Let’s first look at the history advises, so you will have an idea or two about where and when it’s exactly originated. Logo design actually originated from the ancient and prehistoric drawings or paintings which can usually be found on rock walls. Those were not an actual logo but merely as a picture or a symbol that can be interpreted as a one of the most primitive communication system. Some of the most well-known ancient civilization such as Egyptian, Babylonian, Aztec and Mayan used different pictograph to write on their walls. Pictographs are a mere graphic symbol that convey a meaning which recognizable. So the similarities between these old symbols and the modern logo design that we all know lies in the picture that can represents a meaning and functions as a basic communication tool.

Now, let’s see the typical example of a good logo design. You can study these examples and use it a source to get an inspiration that compels you to design a unique logo that will suit your business. McDonalds’ large ‘M’ letter logo is a good example, Walmart with a star symbol between its syllables is also a good one and Burger King’s logo should be the first thing that pops up in your head when you hear the word ‘burger’. All of the examples above have basic characteristics of a good logo design which are unique, simple and easy to remember. You should strive to implement all these basic characteristics whenever you want to design a logo. It will not be an easy task to achieve. But in the end it will reward you nicely because this logo will be your identity to the world.

Finally, you should know and understand the objectives of a logo design creation. This is important because it will help you to establish your business identity to the world. The primary objective is it should be able to affect the subconscious mind of people so you may want to make it as simple and unique as possible which will then make it easier for people to remember and recognize it. An attractive logo design is the secondary objective, the more attractive your logo is the more people wants to see what’s it all about and end up buying your product just to try it out. Once they are satisfied with your product, they will likely becoming recurring customers. Given enough time, this will create a positive reflection of your business and people will have no trouble to associate your company logo to a specific type of product that you sell. If you keep your business to grow like this, sooner or later your logo design will become worldwide brand recognition.

The original article can be found here.

Important Aspects of Quality Web Design

 Web Design  Comments Off on Important Aspects of Quality Web Design
May 232016

Important Aspects of Quality Web Design

WEB DESIGN ELEMENTSIf you’ve never built a website or had one built before, you may either not know what to pay or not know what to look for in a good looking website. Considering the cost of a basic website is upwards of $2,000 if you don’t know what you are looking for the possibility you totally mess up and get a low quality product is really high. We’ll try and go over the must-haves for web design in 2016 in today’s post, provided by web design nj.

Despite the obvious need for your website to not look horrible, there are some other aspects that need to work well and these are often overlooked by amateur designers. Knowing exactly what you want can help you match up well with prospective digital agencies that offer web design and stay away from quick hatchet jobs that only look low quality and don’t impress prospective customers.

The first aspect of a good site that people underestimate is getting it to load fast on as many possible devices as possible. People searching for your business online, or perhaps hitting your site directly have a short attention span and if your site is loading in 5 seconds that might be a turn off for someone who is in a rush. A good web designer should be able to get your site to load in under 2 seconds and this should reduce your overall bounce rate – which refers to the amount of people that do not engage with more than 1 page on your site.

Secondly, a good designer can do the technical work to make sure your site loads and appears appropriately on smartphones and the wide variety of 5-10” tablets that clients and customers are using. This is becoming more and more important from an SEO services point of view, as Google may penalize your natural search rankings due to a bad user experience and lack of mobile usability. Basically, if people are not using your site because it is not responsive on mobile devices they may knock you down on the organic rankings.

Finally, conversions is what counts no matter what the scale, size or nature of your business is, even if you aren’t selling directly online. A web designer can assist you in making sure your site is conversion optimized and effectively funnels your traffic into a conversion. This can be either a phone call, appointment bookings, email sent or even through social media marketing to your followings. This is often overlooked by people looking to pinch pennies but in the long term, having a site that can effectively turn x amount of visitors into a certain goal or outcome is vastly more valuable.

At the end of the day, we would recommend you see this as an investment with a specific ROI. Saving $1000 upfront is really nothing in the long term for a business, but having a slow, horribly ugly site that does nothing in terms of getting you fresh customers through the door certainly is a big problem and should be avoided.